about Sonia

Sonia Ramos is a prominent beauty content creator focused on

mature skin and "ageless" beauty for women over 40. On TikTok and Instagram, she provides authentic makeup tutorials, skincare tips, and product reviews. Her content is known for its "skin-first" and confidence-boosting approach.

Skincare philosophy

Consistence, skincare routine, & importance of sun protection.

Key aspects of an skincare :

Basic and consistent routines: For beginners, a simple routine of cleansing, moisturizing, and protecting with SPF for 30 days to build a habit.
Product reviews: I tests and reviews products so my followers don't have to, warning against overusing new products that can damage the skin barrier. I recommends brands that work.
Drying time: Practical tips like waiting 15–20 minutes after applying skincare to let products dry completely before moving on to makeup.
Dispelling myths: I love to promotes realistic beauty standards.

Makeup tutorials for mature skin

Ramos's makeup content offers practical, accessible advice that works for mature skin, focusing on hydration and glow. Her tutorials often feature techniques for:

Concealer application: She has demonstrated a concealer "hack" that became one of her most-viewed videos.
Eyeshadow: Her easy eyeshadow tutorials use minimal products, like three shades from the Urban Decay Sin palette, to open up hooded eyes.
Eyeliner: She shows how to incorporate color, such as with Fenty and Urban Decay shadow sticks and liners, to make eyes pop without heavy eyeshadow.
Foundation and brushes: She recommends brushes from various brands, including Mac and It Cosmetics, explaining which work best for full coverage versus a light, airbrushed look.

Embracing "ageless" beauty

I love to extends beyond product recommendations to a broader message of self-acceptance and midlife confidence.

I've coined several hashtag #OLDISTHEGOAL, #mantecaglow #dewie #urwelcomebeech -framing aging not as something to fear but as a privilege to be embraced.
She encourages women to embrace their authentic selves and to prioritize mental and physical health over chasing trends.
Ramos shares her personal experiences with menopause, anxiety, and being a former teen mom, using her platform to foster a sense of community and visibility for women over 40.

Notable collaborations and mentions

Her popularity has led to collaborations with major beauty brands and features in podcasts:

Lancôme: Partnered with Lancôme for a campaign featuring their Teint Idole Ultra Wear foundation, highlighting its ability to last through symptoms like hot flashes.
Sephora Squad: A former Sephora Squad partner, where she was able to showcase her expertise and genuine approach.
Podcasts and interviews: Has been featured on podcasts like "Fat Mascara" and "Word To Your Mama," discussing her journey and beauty tips. And her new Podcast Between Generation coming in OCT